DIS began as a take-away meal shop, with restaurant-quality meals to go for a tenner. Business catering requests soon followed. We grew to become a solid caterer for offices on the Amsterdam canals and town squares. Our large and familiar team worked hard, every day, to supply daily lunch to hundreds of Amsterdam employees.
And then the Coronavirus came..
The closure of offices led to a halt of orders, our whole operation came to a sudden stop. A big shock for us all. But it also offered the opportunity to think: what is truly important? We had time in our hands again to think about the company vision. Working and growing with local suppliers. Only organic meat and Dutch vegetables, thereby drastically reducing our CO2 impact. A way less complex organization. Good, responsible and simple.
With this philosophy, we have reopened our store; an artisanal lunch shop, where we work with handmade breads from Niemeijer. We cure and smoke Dutch beef to pastrami, receive local vegetables and produce and order traditionally ripened Dutch cheeses. Re-initializing the company in this fashion feels good. With our new vision we want to make an even bigger difference.